texting while driving
see past the illusion
face 2 face is the solution
The process - We have gained a designer to our group who has created the wonderful image on the back of the T-shirt. Our job was to come up with a slogan, T-shirt color, imprint color, and think about cost and shipping. After a plethora of discussions we decided on the slogan "texting and driving, see past the illusion, face 2 face is the solution." We chose this slogan because it is catchy and ties our message and image together (stop texting and driving and have that conversation face 2 face).
The next step was the color choice. We decided to choose navy because the white image really popped out. Also, navy is a fairly gender neutral color.
The next problem to tackle was cost. The price of the shirt varies and is dependent on the color, the number of shirts ordered, the number of colors on the shirt, and whether an image is on both the front and back. Production (plus shipping) usually takes 10 days.
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