We have already talked to some extent about the fact that graphics are extremely important in communication, and that the process of designing graphics is more extensive than we could have ever imagined!
However, one thing I think it is important to touch on is the way that graphics speak to an audience. The graphic above, for example, was created for a workshop. It is very specific to programming, and the 'Clear and Focused' refers to making wise decisions in the face of alcohol and driving.
This graphic is an example of one that is most effective after going through the programming that the graphic was designed around. According to those surveyed, people may not necessarily understand the graphic on its own without additional information. This is so important to understand, in order again to best communicate with our audience.
