It can wait.

What is more important-- that blinking text on your phone, or the immediacy of the road in front of you? Unfortunately, the obvious right answer is not the one that many of us choose.

The answer is 'It can wait'. It being that text that takes your attention from the road. And so begins Iowa's campaign to raise awareness about texting while driving.

Iowa has joined the some other 28 states that are now enacting some type of ban on texting. Today is the first day of this law going into effect. However, according to those most invested in this law, the actual law is not really the concern. It is the people. Read: you!

In an associated press article in Bloomberg Businessweek, the Department of Public Safety Director said, "This new law is not about writing tickets, it is about saving lives. While law enforcement will enforce the new law, the focus is on changing behavior."