Our generation has grown up with information at their fingertips. We are used to being plugged in and can't remember a time before the internet or cell phones. There is no need to memorize information, we can set up our technology to search and save it for us. This has made our generation very selective in the things we choose to remember.
We understand it is a challenge to grab the attention of our audience. We are bombarded with so many messages and told not to do so many things that most of it is tuned out. Our Drive-Ride and Walk Portfolio Exchange goal for summer 2011 is to take a different perspective that might stand out and be heard.
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