What Media Can Do

We see media every day, and it seems like sometimes every hour of our life. People and companies are always trying to get our attention to make us notice their product. You can't escape it.

How will our messages rise above all the daily noise?

The communication methods we choose may

• make issues more compelling to the public and increase the likelihood that people will engage in discussion
• decrease the chance that people will ignore the messages
• spread the messages farther and increase the speed at which communities take action for change
• keep issues on the public's agenda